Post about "Marketing"

What Are the Main Concerns With Digital Marketing to the Mass Market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to be very effective and the mass market is now aware of the benefits they can gain from it.

With the advent of agencies and consultants who now specialise in this field of work, online companies soon realised that these agencies offered them a way of getting their products or services noticed by consumers. They were able to instil the desire to purchase their products which meant they became valued customers.

Digital marketing works very effectively for online businesses but the effect on the mass market is having a somewhat peculiar effect and the reason for this is that it is governed by DRM (Digital Rights Management). This exists in the form of copy protections, online verifications and encryptions which protect and check revenues that are generated by items being sold.

There are two sides to the story though, and many think the DRM measures that are in place results in the consumer suffering the consequences of all the registration and verification processes that people legally own items in the first place have to go through, this being the software or digital media in question.

The measures that are in place are supposed to protect copyright and are there to target pirates who do break copyright laws. These people it would appear are not really affected by the measures whatsoever, which makes the whole system fall apart and become rather meaningless.

Digital marketing on the Internet is big business but this form of marketing is used through television, radio and other media platforms. The advent of social media becoming such a strong marketing platform has meant that consumers gained an enormous amount of power over how they are sold items they are interested in. This has led to a complete rethink on how marketing is conceived by marketers, who lost control to a certain extent, on how they presented products and services to potential customers.

Search engines play a vital role in digital marketing so planning a strategy yourself means you need to be aware of what digital marketing really involves and what techniques you can use to your advantage. Banner ads, web blogs and having an advert and your website listed in a search engine are favourite methods of digital advertising. The fact that interactive actions are now very much in evidence results in consumers having more control over how they act when they are visiting websites.

Many companies and businesses have realised the benefits of taking the process of digital marketing into their own hands and many have achieved great results by doing so. But a complete understanding of how SEO actually works is critical to the success you achieve. It is also vital to understand and set in place a system which allows consumers and therefore the mass market who visit your website to believe that they are in charge of the situation.

Social media digital marketing platforms have bought the whole concept of advertising into the twenty first century in a rather positive way. This giant leap has meant that mass media digital marketing has had to be totally rethought and re-evaluated with the effects it has on the mass market very much in mind.

What A Great Real Estate Marketing Tool Looks Like!

The recent headline in USA Today read, “‘Flip This House’ star accused of fraud and faking work on show.What a great negative this could be for the “real deal” investors. I’ll explain what I mean at the end of this short article…ATLANTA (AP) – On an episode of A&E’s popular reality series Flip This House, Atlanta businessman Sam Leccima sits in front of a run-down house and calls buying and selling real estate his passion.
Now authorities and legal filings claim that Leccima’s true passion was a series of scams that included faking the home renovations shown on the cable TV show and claiming to have sold houses he never owned.”This is, indeed, a con artist,” said Sonya McGee, an Atlanta pharmaceutical representative who says Leccima took $4,000 from her in an investment scheme.
McGee and others say Leccima’s episodes of Flip This House, A&E’s most popular show, were elaborate hoaxes. His friends and family were presented as potential home buyers and “sold” signs were slapped in front of unsold houses. They say the home repairs – the lynchpin of the show – were actually quick or temporary patch jobs designed to look good on camera.
Leccima says he never claimed to own the homes. While not acknowledging his televised renovations were staged, he didn’t deny it and suggested that A&E and Departure Films, the production company that makes the show, knew exactly what he was doing.Here we go again… MORE negative press about anything relating to real estate investors!
I always say, “There’s only one way to deal with problems… FACE THEM HEAD ON!
You’re a real estate investor that’s honest, truthful and don’t want to be compared to the “other” so-called real estate investors like Mr. Leccima. Good. You don’t have to be!What’s the best Real Estate Marketing Tool you can use? The story you just read above!
How could I use this…? The same way you face any other apparent disaster to your image as a real estate investor. FACE THEM HEAD ON!If you’re using direct mail or even any other high profile media (radio/TV) as your Real Estate Marketing Tool, you include this story in your marketing… ALONG with the stark comparison of the way YOU do business and examples of how you’re the “real” deal, (with examples) as opposed to the “made up” TV things of this fake!It’s the same principle with any Real Estate Marketing Tool. You want to compare your product or service and how yours is better than the “other” guys. In this example, it’s pretty clear cut what the comparison is… it’s about “honesty, integrity, character and someone you can trust and do business with.”
Real Estate Marketing Tool number 1 in anyone’s book! Does anyone ever want to do business with someone they think may try and “con” them? I’ve never met anyone in all my years on this earth that said, “I don’t care if he’s a “con artist, “as long as he gets the job done.”Take this “negative story” and use the Real Estate Marketing Tool that gives the potential client another reason to do business with you! It’s a selling point that only works every time! This is a powerful Real Estate Marketing Tool! Use it and see for yourself.