Post about "Investing"

What A Great Real Estate Marketing Tool Looks Like!

The recent headline in USA Today read, “‘Flip This House’ star accused of fraud and faking work on show.What a great negative this could be for the “real deal” investors. I’ll explain what I mean at the end of this short article…ATLANTA (AP) – On an episode of A&E’s popular reality series Flip This House, Atlanta businessman Sam Leccima sits in front of a run-down house and calls buying and selling real estate his passion.
Now authorities and legal filings claim that Leccima’s true passion was a series of scams that included faking the home renovations shown on the cable TV show and claiming to have sold houses he never owned.”This is, indeed, a con artist,” said Sonya McGee, an Atlanta pharmaceutical representative who says Leccima took $4,000 from her in an investment scheme.
McGee and others say Leccima’s episodes of Flip This House, A&E’s most popular show, were elaborate hoaxes. His friends and family were presented as potential home buyers and “sold” signs were slapped in front of unsold houses. They say the home repairs – the lynchpin of the show – were actually quick or temporary patch jobs designed to look good on camera.
Leccima says he never claimed to own the homes. While not acknowledging his televised renovations were staged, he didn’t deny it and suggested that A&E and Departure Films, the production company that makes the show, knew exactly what he was doing.Here we go again… MORE negative press about anything relating to real estate investors!
I always say, “There’s only one way to deal with problems… FACE THEM HEAD ON!
You’re a real estate investor that’s honest, truthful and don’t want to be compared to the “other” so-called real estate investors like Mr. Leccima. Good. You don’t have to be!What’s the best Real Estate Marketing Tool you can use? The story you just read above!
How could I use this…? The same way you face any other apparent disaster to your image as a real estate investor. FACE THEM HEAD ON!If you’re using direct mail or even any other high profile media (radio/TV) as your Real Estate Marketing Tool, you include this story in your marketing… ALONG with the stark comparison of the way YOU do business and examples of how you’re the “real” deal, (with examples) as opposed to the “made up” TV things of this fake!It’s the same principle with any Real Estate Marketing Tool. You want to compare your product or service and how yours is better than the “other” guys. In this example, it’s pretty clear cut what the comparison is… it’s about “honesty, integrity, character and someone you can trust and do business with.”
Real Estate Marketing Tool number 1 in anyone’s book! Does anyone ever want to do business with someone they think may try and “con” them? I’ve never met anyone in all my years on this earth that said, “I don’t care if he’s a “con artist, “as long as he gets the job done.”Take this “negative story” and use the Real Estate Marketing Tool that gives the potential client another reason to do business with you! It’s a selling point that only works every time! This is a powerful Real Estate Marketing Tool! Use it and see for yourself.

The Best Investment Strategy for 2013

For the average investor, the best investment strategy for 2013 likely won’t be the traditional investment strategy commonly recommended by the investment companies and their representatives. Change is in the wind, and one of the best ways to deal with this is to make adjustments to the asset allocation strategy in your investment portfolio.For over 30 years the investment industry recommended that the best investment strategy for most investors was an asset allocation of: 50% to 60% in stocks and 40% to 50% in bonds. The investment vehicle promoted was mutual funds – stock funds and bond funds. This kept things simple and actually worked quite well. Losses in one asset class were often offset by gains in the other. This investment portfolio produced both good growth and income for average investors over the years.As 2013 unfolds it’s time to review your asset allocation. Sometimes the best investment strategy is to be a bit more conservative than the tried and true strategy of yesterday. The stock market has more than doubled in value since early 2009. Bond prices are near historical highs, with interest rates pushing all-time lows. The markets are in a state of uncertainty, as Americans in general are fed up with the lackluster economy and the Congressmen who represent them.Having followed the markets for over 40 years, I have never seen a tougher environment to invest in. Putting together the best investment strategy has never been more difficult. All of the investment asset classes appear to be selling at high price levels, with real estate being perhaps the exception. So, let’s take a look at the things to consider in your asset allocation strategy.If you are one of the millions of every-day Americans who are relatively heavy into bond funds, consider cutting back on your asset allocation to these funds. Bond funds are NOT safe investments in today’s low-interest-rate environment. Your best strategy: no more than 30% or 40% invested in bonds or bond funds. Even U.S.Treasury bonds (T-bonds) will lose significant value if interest rates go back up to normal levels.Also, if you hold long-term bond funds, consider moving to intermediate-term funds that hold bonds with an average maturity of about 5 to 7 years in their investment portfolio. Bond funds that hold long term bonds, maturing in 20 years or more, can lose significant value when interest rates head upward. With this investment strategy you will receive a bit less in dividend income, but you will gain by significantly increasing the safety factor.Millions of Americans have lost faith in the stock market, and many have sold their stocks funds to buy bond funds. The average diversified stock fund gained more than 100% between early 2009 and early 2013. If you missed this opportunity, it is not the best investment strategy to jump in big time and play catch-up now. But, depending on your risk profile and age, you should consider an asset allocation with 20% to 50% going to stock funds.In times of high uncertainty diversification is one of the investor’s best friends. Let this thought guide your investment strategy and asset allocation when picking stock funds for 2013 and beyond. Include a variety of stock (equity) funds in your investment portfolio. The perfect place to start is with a diversified large-cap equity fund like an S&P 500 index fund. With an S&P 500 index fund you own a small piece of 500 of America’s largest, best known companies. Make this your largest holding in the stock portion of your investment portfolio.Then, add an international equity fund to your portfolio. Also include specialty funds in your investment strategy that focus on specific sectors like real estate, gold, natural resources and basic materials. These funds have sometimes been the best investment when the stock market in general is weak.Now that you have cut your asset allocation to stocks and bonds, where do you invest those proceeds? Cash is your other friend when uncertainty is high. Cash refers to safe, liquid investments like money market funds or money in bank savings accounts. Sometimes the best investment strategy includes keeping some powder dry awaiting future opportunity.Your best investment strategy for 2013 is to modify your asset allocation in stocks and bonds so that risk is only moderate. Diversify broadly across the asset classes, and have cash available so you can take advantage of future investment opportunities. This strategy will keep you in the game, with less risk than yesterday’s conventional investment strategy.